The most important piece of advise that can be conveyed in relation to attracting executive renters has nothing to do with marketing or advertising. You absolutely must have a great product in the first place. A landlord is better served by spending their marketing budget bringing their executive rental property to an immaculate level of cleanliness, style, convenience, and function.
Groundwork will gain you the most benefit. A landlord with an executive rental can save hundreds in marketing costs by connecting with a suitable business contact and placing a high paying executive tenant in their property over night. Relocation agencies, property management firms, and human resource personnel are great groups to start with. A quick phone call to ask a simple question like, “Do you require any executive rentals?” is a great way to get started, and to make some friends in the industry that will prove to be invaluable.
Website based advertising is a great option because executives will constantly be checking email, web apps, work related computing, etc. Simply posting a listing on a rental website is not sufficient to truly convey the value of your executive rental. Be sure to fully describe exactly what is included in the rent (there are no industry standards), describe the neighbourhood amenities, and be sure to use the words “Executive Rental” as much as possible. This will ensure that the search engines pick up your listing.
Shamon Kureshi is the President & CEO at Hope Street Management Corporation - a firm whose goal is to provide the best Property Management Calgary, Edmonton, and Vancouver have to offer. The firm provides rental homes to thousands or executive families and individuals.